MADD: Ryan

MADD Canada via TBWAToronto has launched Campaign 911 a nation-wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers.
There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online.To raise awareness for Campaign 911 and to stress how important it is that people call to report impaired drivers, we created a talk show were so-called impaired driving “experts” could share their theories about how they beat the system.