U.S. Census Bureau: Granzina

Uber Content director Jason Kohn is traveling across America shooting real people and their stories for Draft FCB New York’s campaign for the 2010 U.S. Census. All of the films are posted on the 2010 Census website http://2010.census.gov/2010census/
For this campaign we wanted to show real people representing all of America. So far we have shot a total of 12 days in Washington D.C., Chicago, Austin, San Antonio and Blanco, Texas, Portland and Miami. We are also doing another round of spots later this month shooting in and around New York City.
The challenge of casting 26 people to represent all of America was difficult. Our primary focus was finding a diverse group of people in each of the cities we visited. Diversity in this case meant not just race, gender, and nationality, but also people of different ages, political beliefs, economic situations and life experiences.