Everlast: The Bus

The Brand Everlast has big problem in the Czech Republic. it is prefered by skinheads. The task for Konektor Prague was to show that Everlast fits to everybody. Because everybody can be athlete in some situations. You don't have to be a pro athlete or fighter to wear Everlast. Because it depends on what you have inside. What do you have in your mind. After developing this campaign and solving the local issue of the brand we realised we perfectly hit the international Everlast claim: The Greatness is Within.