TV ad: Foxtel: Winter Olympics 2010

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Foxtel, via Ink Project, Sydney, has launched its campaign for the Vancouver Olympic Winter Games, the most complex project undertaken by Sheepish Lion's production team to date. The concept called for an epic journey over the Vancouver's landscape featuring 8 key winter sports. The process started in Feb 2009 involving an extensive shoot for location aerials. This was followed by a carefully planned studio shoot that captured the dynamic actions performed by elite athletes and stunt persons. Then came the lengthy collaborative process involving digital doubles, 3D tracking, animation, continuous editing refinement and finally a tone of passion to achieve the final result. Much respect to the creative team at Ink Project equally matched by the digital talents and craft from the people of Cutting Edge, Sydney.