Top 6: January 27th 2010
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World Press Photo: World Press Photo 2009Top 6: January 27th 2010
World Press Photo celebrates the world’s best press photography. Every year, from the thousands of photographs submitted, just the 200 very best are selected for the exhibition – each photograph highlighting an important news event of the year.So, rather than create an advertising campaign to let Wellingtonians know about the upcoming exhibition, Clemenger BBDO Wellington created something that demonstrated what World Press Photo is all about. News.
Three news events. Each one inspired by one of the themes of World Press Photo 09. Each one featuring one of the words that would eventually make up our headline 'World Press Photo', encouraging Wellingtonians to 'see the photos that made the news'.
Group Account Director, Linda Major. Account Director, Linda Reuvecamp. |
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