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Maple Leaf: Sorry
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Republic of Bacon is the latest from john st., Toronto for Maple Leaf Bacon. Dedicated to bacon and the people who love it, Republic of Bacon consists of three broadcast spots and the microsite http://www.republicofbacon.com.
In researching bacon, the creatives at john st. discovered a cult-like following behind it. “We found all sorts of bacon related goodies - from bacon band-aids to bacon scarves to bacon ice cream recipes,” says Paul Constantakis, copywriter, john st. “We decided to harness this love for bacon into a place bacon lovers can call home and the Republic of Bacon was born.”
Account Team: Melissa Tobenstein, Robyn Crookshank, Tara Giacinti Related |
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