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To help promote the 2010 Sundance Film Festival, the Sundance Institute assembled a team of individuals with long-standing Sundance ties to launch the Film Festival's boldest … read moremultimedia campaign to date. Josh Rogers, now creative director for Imagination The Americas, joined longtime Sundance brand/creative guru Jan Fleming to create the new campaign concept. Graphic designer Volker Durre of Durre Design rounded out the core team. In collaboration with Sundance Founder Robert Redford and new Film Festival Director John Cooper, the team looked to the roots of Sundance to engage audiences in new, more active ways.The first-of-its-kind campaign is a call for REBELLION - away from what's worked, away from what's safe and understood, and toward the brave new ideas that will lead us all forward.With "REBEL" front and center, the campaign includes four animated film trailers that debut beginning January 21, and show prior to all Festival film screenings as well as being viewable online. The campaign also features “rebellious” print and banner ads, to be complemented by hand-made interactive and out-of-home elements, as well as campaign print and merchandise that take the Festival home.
read less...Writer: Josh Rogers, Jan Fleming
Animation Director: Gareth O'Brien
Animator: Chris Phillips
Stop Motion Animator: Chad Colby
Lead Compositor: Chris Phillips
Compositor: Gareth O’Brien, Yker Moreno, Chad Colby
Production Assistant: Billy Mack
Set Design: Chad Colby, Rose Collins, Kitty Dillard, Victoria Grant, Erin Lindsey, Yker Moreno, Gareth O’Brien, Chris Phillips, Ann Seymour
Stop Motion Crew: Chad Colby, Kitty Dillard, Gareth O’Brien
Laser Cutting: Bella Engraving
Online and Film Finishing: FotoKem
Online Producer: Steve Celnicker
Lab Services: FotoKem
Final Sound Mixing: Eric Martell, Martell Sound
Original Music By: John Forte
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