ArtStart grant: Pogoism -The art of painting with pogo sticks

Australia Council for the Arts had launched a new grant - called ArtStart - to help aspiring artists get their career going. With very little budget, Cabana Boys, Sydney needed to drive recent creative arts graduates to the grant's website to find out more and apply. They wanted to create something fun and funny that would appeal to the artistic community, so that they will pass it on. Pogoism was the perfect answer – an artform so inherently silly that it said pretty much anyone was in the running for one of these grants. After all, if Pogoism is a valid artform, why not what they were doing?