TV ad: Nova 969 breakfast team: Cowman

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Three Drunk Monkeys, Sydney is helping introduce Nova 969's new breakfast team to listeners, with a campaign proclaiming that "Some combinations are just funny". The campaign promotes the teaming of Merrick Watts with new personalities Ricki-Lee Coulter and Scott Dooley. It includes three TV spots exposing the strange truth that some combinations are inherently funny - including a tennis-playing cow-man.
Says Noah Regan, creative director of Three Drunk Monkeys: "I've never questioned my sanity so much during the making of a campaign. From reading out 'cut to a Cowman playing tennis' to the Nova team, to the days deliberating which was funnier – a Cannibal belly-dancing with twins or twin cannibals belly-dancing."