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Top 6: February 3rd 2010
Radio
Nova 969 Breakfast Team: Cowman MilkTop 6: February 3rd 2010
Nova tricked rival radio stations into running a radio spot for its new breakfast team by promoting cowman milk - and directing listeners to a website revealing that Nova was behind the spoof.
The radio spot was the first element in a campaign created by Three Drunk Monkeys introducing the teaming of well-known Nova presenter Merrick Watts with newcomers Ricki-Lee Coulter and Scott Dooley. The campaign is suitably titled "Some combinations are just funny".
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