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Tool of North America's Tom Routson, in collaboration with DDB Chicago, produced a trio of clever :30s promoting McDonald's new Dollar Menu at Breakfast. The campaign is a showcase of Routson's keen sense for casting and comedic ability that synch perfectly with the tone and style of the restaurant's well-defined overall branding.
Other credits
Client: McDonald's
Spots Title: Don't Talk to Me/Coffee (featured), Mark Olson (featured), Office Gossip
Air Date: January 2010
Agency: DDB
SVP, Group Creative Director: Bill Cimino
VP/ CD: Tim Souers (Mark Olson)
CD: MaryBeth Adduci (Don't Talk to Me/Coffee)
ACD/ Copywriter: David Oif (Mark Olson)
CD: Faye Kleros (Don't Talk to Me)
Executive Director of Integrated Production: Diane Jackson
VP/Group Executive Producer: Marianne Newton
Senior Producer: Mark Olson
Production Manager: Joann Baker
Production Business Manager: Tara Wert
Prod Company: Tool of North America
Director: Tom Routson
EP(s): Brian Latt, Jennifer Siegel
EP Digital: Dustin Callif
Line Producer: Kristy Kessler
DP: Michael Bonvillain
Art Director: Ken Averill
Editorial: Whitehouse Post
Editor: Matt Walsh
Producer: Kristin Branstetter
Online Company: Filmworkers Club
Online Artist: Rob Churchill
Telecine: Complete Post
Final Telecine: Filmworkers Club
Audio Post: Another Country
Sound Design: Another Country
Sound Designer: Dave Gerbosi
Shoot Location: Los Angeles, CA
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