TV ad: Picnic: IT'S NO PICNIC

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We challenged our audience to eat a Picnic in the space of an ad break (30 secs). They filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using our website. We pre-recorded over 50 different scripts and 1,500 names so each ad could be personalised. From here, every single ad that went to air on television (200+) was unique, and created using our website.