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Top 6: February 10th 2010
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Coastguard NZ: Live RescueTop 6: February 10th 2010
New Zealand's coastline is as long as the USA's. NZ has more recreational boaties in the water than anywhere else in the world. Unfortunately, NZ also have more reckless, irresponsible, and intoxicated boaties than anywhere else. With little government funding, the New Zealand Coastguard is forced to patrol this vast area with a just 75 boats. Their volunteers are often faced with the futile task of finding a needle in a haystack.
DDB New Zealand didn't just tell the country this - they let them experience it. They capsized a boat and stranded 4 people in the ocean, and challenged the whole of New Zealand to find and save them in the world's first live-rescue event.
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