UNICEF: Put It Right

UNICEF UK Ambassador, Duncan Bannatyne, pledges to raise £3 million at launch of biggest ever UNICEF UK initiative – ‘Put it Right’. On February 8th 2010, UNICEF UK launched its biggest ever initiative. Spanning five years, ‘Put it Right’ aims to inspire unprecedented action to protect the rights of children everywhere – rights to a childhood, to be healthy, to be educated, to be treated fairly and to be heard.

Put it Right has three aims: to raise an initial £55 million; to campaign for action by the government and to put children’s rights at the heart of the UK’s approach to children. UNICEF UK Ambassador, Duncan Bannatyne, has supported UNICEF for over 15 years and has pledged to raise £3 million to help Put it Right, ensuring that the initiative gets off to an excellent start. For the first time ever, UNICEF UK has invested in an integrated advertising campaign across TV, print, digital and outdoor media. UNICEF UK’s first ever above-the-line TV adverts will be broadcast nationally across ITV, Channel 4, Channel 5 and digital. They will feature five children from across the globe, all of whom have received UNICEF-led assistance. The adverts feature the children’s real experiences of having their fundamental rights denied, through having to work, missing out on school, having no clean water and having to raise a family after being orphaned by AIDS.