Centraal Beheer Achmea: Just call us

For DDB Amsterdam's new 'Just call us' campaign, they brought the slogan to the people. The agency built several LIVE accidents and placed theseall around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the 'Just call us' LIVE website, people could download their own photo and vote for their favourite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new 'Just call us' campaign looked like.