 |
Embed Video
BBH New York's first ever global integrated marketing campaign for Sprite. Giving teens a platform to express their creativity through music and film, The Spark campaign includes Innovative TV commercials and online interactive music and digital film mixers featuring content from GRAMMY® nominee Drake. To capture the excitement of the new campaign BBH and Sprite called upon an up and coming music video director, Benjamin Steiger Levine, whose fresh thinking and creativity manifests all the qualities of the Sprite brand itself. The creation of the spot was a real team effort between BBH New York, Levine, aWHITELABELproduct, Spectral Motion and Mass Market.
Creative Commentary
------------------------------------
Credits
Other credits
Business Affairs: Laurie Litonjua
Account Manager: Kelly Donahue
Production Company: aW H I T E L A B E L product
Director: Benjamin Steiger Levine
Director of Photography: Chris Soos
Executive Producer: Ellen Jacobson-Clarke & Annique DeCaestecker
Line Producer: Lynn Zekanis
Editorial Company: Cut + Run, NY
Editor: Steve Gandolfi
Executive Producer: Angie Aguilera
Producer: Beth Fitzpatrick
VFX Company: Mass Market NY
Executive Producer: Rich Rama
Producer: Aleen Kim
Assistant Producer: Adam Coffia, Tom Knight
Designer: Greg Herman, Derek Stratton
Flame Artist: Julian Ford, Mark French, Sarah Eim, David Parker, Joanne Ungar, John Ciampa
Jr. Flame Artist: Jeen Leen, Dan Bojoulian
CG Supervisor: Pakorn B.
CG Lead Artist: Ed Manning
CG Artist: David Barosin, Jimmy Gass, Keith Kim, Eban Byrne, Ciaran Maloney
CG Modeler: Tom Cushwa
CG/Nuke Artist: Adam Flynn
Pre-Viz Artist: Joshua Sherrett
Telecine:
Telecine Facility: Company 3, NY
Telecine Artist: Tom Poole
Audio:
Audio Facility: Sound Lounge, NYC
Audio Engineer: Tom Jucarone
Music:
Music Company: Squeak E Clean Productions
Executive Producer: Zach Sinick
Track Arranged by: Brent Nichols & Rusty Logsdon
Sound Designer: Steve McCarty
Licensed Music
Title: "Forever"
Artist: Drake
Publishers: EMI, Warner Chappell, Sony ATV, Universal Music Publishing
Master: Universal Records
Endtag Animation:
Animation Company: Brand New School, LA
Executive Producer: Ned Brown
Producer: Garrett Braren
Art Director: Ludovic Shorno
Animatronics:Spectral Motion
Effects Supervisor: Mike Elizalde
Creative Consultant: Mike Elizalde
Production Coordinator: Brian Walsh
Puppeteer/Lead Animatronic Technician: Mark Setrakian
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
