Mango Airlines: Dog

The brief for DDB Johannesburg was to get decision makers in businesses and also the people
involved in booking flights to book Mango flights for a specific
period early in the year at a specific price. It was your basic retail
campaign, or was it? The old stereotype of a PA sitting at her desk,
playing solitaire or looking at another e-mail of cutesy dogs, is
actually a stereotype because it's true of a lot of these assistants.
They know it, their bosses know it and we decided to use it.