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Interactive
Radiotjänst: The Hero
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Draftfcb Sweden has developed an exciting and very successful viral campaign for its client Radiotjanst. Since the launch of this viral movie called "The Hero" on November 16, 2009, the site has had to date a total of 26.1 million visits with 17.9 million unique visitors and 66 million page views in 230 countries not to mention 6.1 million different "Hero" films created in the process. The principle of this campaign is to celebrate the people you know by making them heroes.
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