Gusto: Headless

Objective for Publicis, Bucharest: Raise big awareness for this brand of fluffy snacks, which had no communication history.Target Audience: Teenagers and hip youngsters that love snacks, the Internet and MTV.Our idea was born right from the recipe of the product: just maize, air and salt. So nothing to worry about! It's a natural and worry free product thanks to its low content in calories as well, as opposed to any other bag of modern snacks and their list of dubious ingredients and E's. All of that lead to our concept: indestructible optimism.