Outdoor ad: Horlicks Pro-Height: The Horlicks Pro-Height Room

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Horlicks wanted to launch their new variant, Horlicks Pro-Height with a bang. So JWT New Delhi used a 1934 invention of a scientist and mathematician named Adelbert Ames to construct 'The Horlicks Pro-Height Room' based on his 'Ames Room'. The kids drank Horlicks Pro-Height and entered the room. As they walked across to exit from the other side, parent and friends saw them grow tall through the window.The Result? A terrifically eye-catching launch for Horlicks Pro-Height. And an experience to remember forever for 8 thousand kids and parents.