T-Mobile: Longbow

In this TV campaign for T-Mobile, silly outdated UK rules/laws were played out for real in order to highlight other silly outdated rules in the mobile phone industry. Saatchi London team Stanley Cheung and Steve Hudson said: "It was really great to carry out these silly laws for real and capture real public reactions. Our feathered friends in 'GEESE' were very well behaved (maybe too well behaved!) and did everything the director asked of them. Except one goose who 'went all Hollywood on us' and demanded his own personal straw lined trailer and a pedicure. In the other ad ('LONGBOW') we can happily report that nobody died."