Tetrapak: Lightning

This script tells the true, but fantastic, story of Roy Sullivan, a U.S. park ranger who was struck by lightning 7 times during the course of his life - in ways so increasingly absurd that one could almost be forgiven for thinking that nature had it in for him for some unknown reason. This darkly funny tale is the inspiration and basis for the underlying idea: if you don't use environmentally friendly Tetrapak, you'd better have a very good reason for not doing so. Agency: Lowe Bull Johannesburg.