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Inside NASCAR: "Inside NASCAR" Launch Spot - Launch Spot
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Description
------------------------------------ This launch spot is part of the complete graphics package, including main titles and launch spot, We Are Plus created for premium television's first weekly highlights and analysis program dedicated to America's number one spectator sport, the new SHOWTIME® series, "Inside NASCAR." Produced by SHOWTIME in association with NASCAR Media Group, the new series premiered on February 10 on SHOWTIME, and will run for 38 weeks, corresponding with the NASCAR Sprint Cup Series season. Creative Commentary ------------------------------------ From We Are Plus co-creative directors Jeremy Hollister and Judy Wellfare: "Our goal was to highlight the sport's fantastic energy and drama, and draw a whole new audience into the world of NASCAR. We were challenged to showcase the multiple, in-depth viewpoints the show explores... not only the races and drivers, but also what goes on behind the scenes with pit crews, strategies, technology, and even the fans."
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