The Royal National Institute for the Deaf: 1 in 7

The brief for M&C Saatchi, London was to raise awareness of the fact that hearing loss affects 1 in 7 people in the UK. The agency created a series of messages based on the insight that hearing something is better than hearing nothing at all. Integrated microphones allowed the posters to hear, which caused the typography to react like a graphic equaliser, animating the sounds it heard. This enabled the hard of hearing to visualise what they were missing. And, rather than being prompted to phone a number and not being able to hear what’s being said, consumers who were worried about their hearing were invited to find out more information by texting the word HEAR 82727.