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BMW: Story of Joy
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BMW of North America via GSD&M Idea City Austin recently launched its largest brand awareness campaign in its history "Story of Joy"and will also serve as the umbrella for the automaker’s global communications. "Story of Joy"introduces a new creative aesthetic characterized by strong, colorful images often conveying people and their experiences with the subtlest of references to BMW products punctuated by various three word headlines leading off with “Joy Is…” In addition, all work under the “Joy” platform will continue to highlight BMW EfficientDynamics and encompass the longest running automotive slogan ever, the Ultimate Driving Machine.
Art Buyer: Becky Carrel Related
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