East Coast Trains: ZOO

The East Coast Trains Miniature Prices campaign back via Dentsu London in press, posters, online and on TV.
The new work promotes East Coast’s low fares along the East Coast Main Line, featuring key destinations along the route – such as London, Edinburgh and Yorkshire.
3 new TV spots, titled “Zoo”, “Ramblers” and “Museum” promote attractions in London, Yorkshire and Edinburgh. communicate price and destination in an impactful and memorable way. Andy Lockley, Executive Creative Director at Dentsu London, says of the new campaign – "We're pleased to have communicated what is basically a price message in such a humourous, charming and consistent way."