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Volvo: Volvo Elk Test Level 1
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LA-based LIMEY director Scott Weintrob brings elk, gumball machines and mannequins to the test track in :10/:30/:60s “Slalom Test Levels 1-3,” “Elk Test Levels 1-3” and “Pedestrian Safety Test Levels 1-3” for Volvo out of Arnold Worldwide, London & Boston, MA. The global broadcast and interactive campaign features a series of increasingly difficult—or ‘naughty’—videogame-like driving tests for the sporty new Volvo S60. The S60, a.k.a. “The Naughty Volvo,” website (www.naughty.volvocars.us) allows users to control the level of test-drive difficulty and even submit ideas for new, rubber-peeling tests.
Editorial Company: Cutters LA, Santa Monica, CA Related |
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