Stella Artois: The Preparation

'Preparation' - the new 60 second TV spot from Stella Artois via Mother London - builds on the cinematic heritage of the brand whilst simultaneously taking it in a new direction. In the spot, the steps required to prepare Stella Artois are compared to the steps a beautiful and sophisticated woman takes to prepare herself for an evening out. Each step of the Stella Artois '9 step serving ritual' is likened to a step that she also takes to prepare herself. The spot ends with the line 'Stella Artois. She is a thing of beauty'. Preparation is shot in the style of evocative 1960s cinema, and features an authentic soundtrack by Bridgette Bardotte. The spot was directed by Noam Murro through Independent Films productions.