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US Census: Biffle-de-sac


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Rabbit Director Trevor McMahan, working through Draft FCB, just finished an amusing and technically challenging :30 promoting this year's US Census.
Biffle-de-Sac opens on a man watering his lawn in a tranquil suburban cul-de-sac. The peaceful scene is soon disrupted, however, as NASCAR driver Greg Biffle squeals onto the scene in his number 16 car and begins spinning in rubber-pealing circles. As his Ford flies through its epic brodie and the neighbors smile and wave, Biffle delivers a rundown of all the reasons every US citizen should complete the 2010 census.

Read more: http://www.trustcollective.com/portfolio/content/rabbit_uscensus-trevor.php
Other credits

Client: US Census

Spots Title: Biffle-de-Sac

Air Date: March 2010



Agency: Draft FCB

EVP, Chief Creative Officer: Michael Simons

SVP, Group Creative Officer: Gary Resch

VP/CD(s): Michael Fetsko, John Palisay

EP: Kelly Fagan

Producer: Bailey Kindlon



Prod Company: Rabbit

Director: Trevor McMahan

DP: Matt Santo

EP: Douglas Howell

Producer: Anura Idupuganti

Production Supervisor: Alice Peschl



VFX Supervisor: Luis Gurgitano

Lead SFX: Johnny Becker



Sound: Mike Cavell

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