Print ad: Nissan - crossovers (Qashqai, Qashqai +2, Murano): whale

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

A common perception about SUVs is that due to their massive stature they are sluggish, big fuel consumers and incapable of squeezing in traffic.Nissan crossovers defy those kinds of labels. They are perfectly adapted to city life with no compromise in volume and power, yet being easy to handle and agile due to enhanced technology. The Publicis, Bucharest concept was: "the agile titan" and we exploited through suggestive imagery of big, powerful animals that intermingle as the smallest ones (a whale that makes just a drop for a splash or a lion that can squeeze like a cat).