Ecoembes: mini-mundi

Ecoembes, a non-profit Spanish organization dedicated to the selective waste management, needed a tool to help professors teach about waste separation in a fun way. Therefore, RedButton (division of Transmedia of Vinizius Young & Rubicam Barcelona) created a small, virtual planet that children must take care of, in order for it to grow as if it were an “online tamagotchi”. Depending on how well the planet is cared for and the number of points won on the 16 games available (one per week), the planet starts growing and becoming abundant in flora, fauna and natural resources all changing according to the day, night and seasons.