Outdoor ad: SEAT: Lost USBs

Embed Video

Top 6: March 31st 2010

To launch the new SEAT Ibiza ST at the Geneva Motorshow, rather than use traditional media like other car manufacturers, SEAT via Saatchi & Saatchi Switzerland left hundreds of USBs on public transport, cafes and hotel lobbies. They played on the fact that it’s only human nature for someone to pick it up and see what's on the USB stick.
Even more enticing, once those curious people opened the USB key on their computer, a "highly confidential" file popped up. Inside this "confidential file" they saw a sneak preview into all the original technical drawings and facts behind the new SEAT Ibiza ST.
Those honest people that found the owner's email address on the USB received a free VIP pass to the SEAT stand.