 |
Tv
X-Men: For real men - Mrs. Smith meets Mr. X
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
TBWA Vietnam create awareness to build upon established brand equity of action through an entertaining, high-energy tvc.
Mrs. Smith meets Mr. X : X-Men, leading men’s personal care (A brand of International Consumer Products Corporation) in Vietnam, launches a new thematic tvc. Continuing on their current brand theme ‘For real men’, TBWAVietnam created a parody based on the global box office hit Mr. & Mrs. Smith. To direct the tvc, TBWA partnered with international film star Dustin Nguyen. His movie credits include ‘Little Fish’ starring opposite Oscar award-winner Cate Blanchett, and is widely recognized for his roles on television hit series 21 Jump Street and V.I.P. with co-star Johnny Depp and Pamela Anderson respectively. The tvc centers around Agent X, who is on a mission to save a world peace conference from terrorists. Upon subduing undercover assailants, Agent X comes face-to-face with the leader of the group – a beautiful villainess. Action has been the main theme for the brand for the past 3 years. Which sits perfectly with its core target audience of 18 – 35 year old men. ‘The brief from the client was to inject even more high-action into their brand. Naturally, we felt inspired to use the genre of Hollywood action films.” said Patrick Tom, executive creative director at TBWA. “Dustin is a veteran of the film industry and has wonderful action credentials to his name. He seemed to be a perfect fit to bring the idea to life.” said Tom. The campaign launches this month country wide throughout Vietnam.
Special Effects: Tu Nguyen - Vinamation |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
