Outdoor ad: Undisclosed: Underground Puzzle

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Top 6: April 7th 2010

Johannes Leonardo, New York has launched Underground Puzzle – a 40-piece puzzle that comes together to reveal a branded image that would never be allowed to appear in traditional advertising. Each piece of the puzzle is printed on one of 40 unique posters found in New York City subway stations throughout downtown Manhattan and Brooklyn, including a photographic instruction icon and the hash tag: [url_new=https://twitter.com/#search?q=%23UndergroundPuzzle]#UNDERGROUNDPUZZLE[/url_new] – where instructions, clues and updates will be available on the Twitter stream throughout the campaign.