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John Deere: Jenks
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Given the current state of the economy, John Deere decided to tap into its emotional capital and offer consumers optimism and aspiration. In a new campaign from GSD&M Idea City, Austin entitled "What Will You Create," John Deere is featuring loyalists who use their tools to create visionary lawn art. We see the stories of these people unfold through TV and digital elements as they seek to inspire others to see the greater possibilities of John Deere machinery.
Colorist: Stefan Sonnerfeld, Company 3, Santa Monica Related |
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