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Mercedes-Benz: Mercedes-Benz SLS AMG Integrated Campaign - Mercedes-Benz SLS AMG Tunnel Experiment
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The creative goal for Jung von Matt/Alster, Hamburg was to develop an integrated launch campaign for the brand new Mercedes-Benz SLS AMG with the campaign idea “Is it still a car?” We needed to position the SLS AMG with its gullwing doors as a super sports car and a design icon and spark enormous fascination from a wide target group.
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