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Ace Hardware, the largest retailer-owned hardware cooperative in the industry, is re-establishing itself as the quick and easy destination for taking care of the home. On April 7, … read moreAce launched via GSD&M Idea City a new marketing campaign with the theme, “I Will,” which highlights each of Ace’s 4,500 locally owned stores as the go-to place for consumers who need quick service and expert home maintenance advice so consumers can get on to what matters most in their lives.
Ace’s approach comes from studies which reveal most people don’t want their time consumed with major home improvements and big renovations. Ace understands this and wants customers to know Ace can help take care of home maintenance to-do lists so people can get on with their life. With creative development from advertising agency GSD&M Idea City, the campaign elements include online, social media, TV, and radio, and are supported by in-store, direct mail and other print creative pieces to help position Ace as the destination for people who need to take care of their homes.
read less...Prod Company: Bob Industries
Director: Peter Care
Executive Producer: TK Knowles
Producer: Howard Woffinden
Director of Photography: Sal Totino
Beast Editorial: Sam Selis, Holt, Ben Ellis
Stylist: Debra LeClair, Lorraine Care
Art Buyer: Kelly Hopkins
Account Service: Scott Moore, Candace Davis, Karen White
Business Affairs: Stephen Bernstein
Marketplace Planning: Andrew Teagle
Media Team: Oliver Maletz, Richard Simms, Sooun Lee, Kimberly Jones (Horizon Media)
Visual FX:
Agency: BL:ND
Director: Erik Buth
Producer: David Kleinman
Head of Production: Amy Knerl
MUSIC: HUM Music
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