TV ad: Maestro Home Center: Can't Act

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Maestro Home Center is the leading chain of home improvement hardware stores in Peru. At first it would seem as though it were another typical campaign featuring hard-sell testimonials: real construction workers (the brand’s main target) telling the camera about the great advantages offered by Maestro Home Center. Up to this point, nothing seems to be new. However, everything changes when the interviewer invites the interviewee to prove he is not an actor hired by the advertiser to fabricate or fake his testimony.