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Interactive
Channel 10: Cause for concern
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“Cause for concern”, is an avant-garde satirical sketch show, that was about to start its second season on Israel's Channel 10. Unfortunately, it was stuck in a very bad time slot: Saturday, 11pm. Plus, due to the Channel's financial issues, it got absolutely no promos, no PR and no advertising budget. McCann Erickson decided to ask Israel's 15 most popular bloggers to advertise the new season, for free.
Research: Danna bloom |
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