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Top 6: May 19th 2010
Interactive
Fisher & Paykel: Lost Socks
Top 6: May 19th 2010
Despite Fisher and Paykel having the best engineers, technicians and designers working 24/7 on making the most innovative appliances in the world, there's one thing they still haven't figured out. What happens to your socks? Colenso BBDO, Auckland helps answer the question.
Fisher and Paykel attempts to address this issue with a gesture of goodwill to the country and the promise that they won't stop 'till they find them. Viewers are directed to a purpose build website and invited to upload images of their missing socks, before downloading a voucher for free socks to be redeemed at appliance stores.
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