jay jays: dance-off 3d

Youth fashion retailer Jay Jays has launched their new website along with a 3D interactive catalogue - a mash up of fashion, music & movement, designed to bring 3D into people’s homes.
Jay Jays 'Freedom of Expression' value lead Visual Jazz to give a selection of dancers from different backgrounds & styles a chance to express themselves. Each of the 9 dancers wore outfits from the new Jay Jays range and danced their way across a 3D stage.

All dancers were shot using SI2K 3D cameras and then presented on the website. Users are able to switch between the 2D and 3D viewing styles seamlessly.

At any point you can click the video to freeze frame the action and explore the specifics of the outfits and download wallpapers of each dancer.

The 18 outfits are also presented in menu where users can switch between them instantly to cut their own music video in real-time. You can select their pictures in the menu, or use the keys on your keyboard to execute quicker cuts.

Make sure you also keep an eye out for the 10th dancer- The 3D Nude Guy.

The Jay Jays Facebook presence has Dance-Off components integrated where users can get to know the dancers and comment on more shots from the shoot. On YouTube the new YT3D feature is utilised , allowing customers to access each of the 40+ videos in different varieties of 3D on the video sharing site.