VH1: Players

Is there a new media format for the web, one that is not boring but fun? Yes, now there is.VH1 players are skins the user can use to cover the basic player model on YouTube and other portals. He or she chooses a VH1 player on VH1 site, copies and pastes there and then the URL of a video they like on YouTube and then puts it on their blog or personal homepage. The user gets Angus Young playing guitar, or Amy Winehouse stumbling drunk or Gene Simmons tongue stretching until the video is over. Agency: Almap BBDO Sao Paulo.VH1 gets a cool image and free media that is not intrusive but fun and measurable. www.vh1players.com