 |
Outdoor
Harvard Business Review: The Revival of Smart - Ideas are Subject to Change Everything
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Harvard Business Review launched a new design and website (hbr.org) earlier this year, and to support these efforts, zig’s Chicago office created a brand awareness campaign to promote the new and improved HBR. Although most business people have heard of HBR, there was an opportunity to broaden exposure to the full range of the brand not only the magazine, but all of its other offerings (website, podcasts, apps, mobile) that many people didn’t know about. Getting people to try the content through an interactive element in the ads makes this campaign more engaging and memorable while encouraging people to see the new HBR firsthand. “Text Smart” is an SMS component in HBR’s airport installations
Strategic Planner: Ryan Wilson Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
