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KAISER FOUNDATION: GYT - "Future"
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These pro-social spots were all put together with a partnership between MTV, the Kaiser Foundation, Planned Parenthood and a few other smaller organizations. The idea of GYT (Get Yourself Tested) debuted in 2009 as a 360 campaign that spans all networks on MTV and includes TV, print and web executions. This year the campaign focuses on the very difficult task of communicating with your partner about STD testing.
These four spots acknowledge how tough striking up the conversation can be and direct our audience to gytnow.org where they can get tips on making it easier talk about STDs.
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