EWT: Bottle top

The Endangered Wildlife Trust is registered as a Non-profit Organisation operating out of South Africa. Their founding vision is to save threatened wildlife, their habitats and ecosystems, and to educate surrounding communities and the general public.
To alert the South African public to the plight of coastal birds due to excessive littering, they commissioned TBWAHuntLascaris to design a print and poster campaign highlighting the effects of this pollution.
The following campaign of pictures, of birds that have literally been killed by litter that they have ingested, is accompanied by the line “If you don’t pick it up they will”. The posters were printed on recycled paper and in vegetable ink to ensure that they didn’t perpetuate the very problem they address.
The images show the birds’ bodies decaying around the rubbish inside them, visually demonstrating how our litter outlasts our wildlife. Readers are then driven to www.ewt.org.za to find out how they can help.