TV ad: Expedia: Gets into bed

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The campaign from BMF, Sydney positions Expedia as the world's largest travel company, and reinforces the message that its size delivers traveller's greater choice, value and convenience. With Expedia's breadth and depth of experience, it can cater to all travellers' needs, no matter where they want to go or what type of experience they're looking for.

By booking with the largest online travel company, there's a reassurance that you're going to be well looked after. As a traveller, it's nice to know that they have more experience and people on the ground to support you.