Carlsberg, the official beer of the England football team, has launched its new TV commercial via Saatchi & Saatchi, London, as the build-up to this year's World Cup reaches its … read morepeak.
The 90 second film features a cast list that reads like a who's who of English sporting greats. They all combine to deliver "Probably the best team talk in the world..." to the England football team.
The line-up includes Sir Trevor Brooking, Nigel Benn, World Cup winner Jack Charlton, Stuart Pearce, fifteen times world darts champion Phil 'The Power' Taylor and legendary adventurer Sir Ranulph Fiennes.
The ad will run until the end of June, part of Carlsberg UK's wider campaign to inspire the England team this summer. Since February, the brewer has been asking fans to show their support by creating their own team talks and has now unveiled its own version.
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