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BC Lions: Play
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In 2010, the BC Lions returned outdoors to Empire Field after over 25 years at BC Place. The DDB, Vancouver challenge was to demonstrate the thrill and excitement of watching a game outside.Using television and radio, we answered this challenge by using game clips that would showcase the high action of the CFL. Then at the crest of the drama, we cut off the play abruptly and introduced our message that this moment would be continued at a seat at Empire Field. The continued concept stretched across print as well where it was used to borrow on the Lions fan's nostalgia as we explained how the Lions' great tradition would be continued this year at Empire.
Line Producer: Jason van Bruggen Related |
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