Radio ad: Washington's Lottery: Second Chance Scratch

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Top 6: July 21st 2010

Thanks to a new game from Washington’s Lottery, “losing” Scratch tickets now have a second chance to be winners – for the next few weeks, players can mail in their non-winning Scratch tickets for a chance to be one of the 100 weekly winners to score $500.
In their print and radio executions for the new game, Cole & Weber United Seattle illustrate that every Scratch ticket deserves a second chance to be a winner. These non-winning tickets aren’t wayward or bad, they just need a new opportunity to redeem themselves.