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Interactive
Audi: Efficient Films
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For the launch of the 2010 Audi A3 TDI, Lowe Roche and Audi are re-writing the world’s most interesting films to be more efficient at http://www.efficientfilms.ca
At efficientfilms.ca you can see what your favourite films look like when they are reduced to under 140 characters. If some of your favourite films aren’t there, you can add your own synopsis. Here are a few samples from the site:Airplane An ex-pilot with a drinking problem gets on a plane. The crew falls ill. Surely he can land it. But don’t call him Shirley.Avatar Humans try to obtain Unobtainium. Unsurprisingly, they don’t get any. Brokeback Mountain Cowboys ride each other rather than horses. The Wizard of Oz Dorothy learns why girls love shoes. Groundhog Day Bill Murray wakes up. Bill Murray wakes up. Bill Murray wakes up. Bill Murray wakes up. The “Efficient Films” project takes a lighthearted approach to bolstering Audi’s efficiency credentials. While most Hollywood films run between two and three hours, Audi is retelling the stories with a meager 140 characters or less. Just short enough to be posted on Twitter.
Content Writer: Ed Maylon Related |
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